Business and Management Decision Making BZ Essay

Business and Management Decision Making BZ - Essay Example The hospitality services of the Glasgow University offers a wide range of catering service. The food products and other catering services are offered to a wide range of consumers starting from students, professors and other staffs. This as a result makes it a lucrative business for the University. Moreover, academic departments are also forbidden to outsource food from any other outlets. This as a result, has made them captive customers for the Glasgow University hospitality services. However, the institution also faces significant amount of competition from outlets outside the campus. These outlets include restaurants, pubs and other eateries which are in close proximities from the university campus. This as a result makes it easier for the students and staff to have an alternative option for eating outside the campus. This can be described from a theoretical stand point by highlighting the Porter’s five forces of competition. The Porter (2008) mentioned that the competitive force not only arise from the rivalry among existing firms, but also from four other direction. The Porter five force analyses will help to assess the level of competition faced by the Glasgow University hospitality service. This data will be then utilized to analyse the required changes that are required to make the service offering at par to the desired level. Power of Buyers: The power of buyers can be described in terms of their switching cost, which is indirectly proportional. If the switching cost of the buyers is low, then their bargaining power increases (Dalrymple, 2008). The availability of several restaurants and pubs in the close proximity of the university campus makes it easier for the customers to choose from several available options. However, outsourcings from outside eateries are not allowed in the campus. This as a result, reduces the buyers’ power slightly. Thus, the overall

Dior J`adore Perfume Essay Example | Topics and Well Written Essays - 2000 words

Dior J`adore Perfume - Essay Example As J’adore is a luxury item, it adds to the personality of women customers. The main features and attributes of the product highlighted by the company are: femininity, sophistication, and emotion. The other features are its everlasting fragrance, better quality, innovation, and its brand name. The company offers free shipment for a particular range of J’adore products. Tester facility is provided to the customers, to test the perfume as a demo. They also offer attractive sale offers on particular occasions like Christmas. During Christmas season Dior offers combination like lotion with perfume. Women, who have high income, are the main consumers of J’adore. The products come in models like J'Adore L'Absolu, J'Adore Anniversaire En Or, J'Adore L'or, J'Adore L'eau. Customers are ready to spend more time in search of the product, because once they use it they always go for the same product, and they identify themselves with the picture of feminity in the perfume. They never go for a different or substitute product, because of its unique fragrance and quality. The product has been in the market for the last ten years. Flimsy bottle caps sometimes with decorated gold ribbon, brilliant, transparent and unique crystal bottle design, and attractive letter design of the word J’adore are the distinctive features of the product packing. They also use luxurious, clean, contemporary image of celebrities on the package. Dior follows the pricing strategy of competitive pricing, ie; they set the price according to the prices set by their competitors. They also adopt premium pricing strategy for particular product range, to highlight the product’s exclusiveness. The product faces competition from Chanel, Guerlain, Cartier, Lancome, Prada, Givenchy, Calvin Klein and Angel de Thierry Mugler. The perfume industry faces tight competition. Chanel is one of the well established companies in France, which always offers high quality perfumes, at high prices. But the prices of J’adore and its competitors are almost similar. So there will not be much difference for the customers in making payment for the product. J’adore has a USP (Unique Selling Proposition), driven by emotions, which make it impossible to compare with the products of its competitors. The long lasting fragrances, the prestige that the brand name of J’adore gives when women apply it, the confidence she feels when it a dds to her personality makes the product a unique one, which is very difficult for the competitors to imitate. The targeted customers are women who earn high income. Once they like the product, they