American Foreign Policy since 1877 Assignment Example | Topics and Well Written Essays - 1000 words

American Foreign Policy since 1877 - Assignment Example In its formative years, American foreign policy dealt with issues like challenging the Great Britain, maintaining their trade in the overseas, etc. In spite of these early hindrances, the country has managed itself by emerging into a key international power or even a sole superpower by the end of the twentieth century. During the Gilded Age, instead of having robust foreign policy, America turned its focus on internal growth paving the way for political, military and economic stability of the country. â€Å"In the years that followed, the United States lapsed into diplomatic inactivity, not out of weakness but for lack of any clear national purpose in world affairs. The business of building the nation’s industrial economy absorbed Americans and turned their attention inward.†1 In the early 1920s, the country followed the path of isolationism in their foreign policy by avoiding key role in the League of Nations and seeking to have a free operating authority. However, as time went, the country’s foreign policy turned from cautious into aggressive dealing due to the confident intervening strategies. In the period of President Franklin D. Roosevelt, he confidently intervened in the world affairs through various strategies of presidential diplomacy. As his term coincided with the Second World War, his key role in ending the War and also his successful handling of the colonial conflicts between the nations strengthened American’s position in major areas of the world. In addition, along with United Nations, America invested heavily for strengthening the war-devastated European democracies through the Marshall Plan. This expansion of its foreign policy strategies into Europe also led to the establishment of trade relations with those countries, thereby giving it strong influence in those countries. Thus, its victory in the Second World War and its key role in the post-war phase elevated United States as the most powerful nation in the world leading to dramatic changes in its foreign policies from the political perspective. â€Å"By the end of the war, the United States stood alone, easily the most powerful nation in the world, its power greatly increased by its mobilization and war effort, its rivals defeated, and its allies exhausted†.2 In the days of Woodrow Wilson, the economy of the country expanded into overseas markets as well, and that provided the platform for America to exercise its dominance over Third World Countries, thereby orienting its foreign policy further. That is, the prodigious development of American economy in late 19th century and early 20th century demanded the Americans to look abroad for further economic growth and expansion. â€Å"Through the 19th century, America concentrated on creating a nation that spanned the continent, and it avoided foreign entanglements. Once industrialized and more prosperous, it began looking for foreign markets and colonies.†3 America’s gross d omestic product quadrupled towards the end of the 19th century, which in turn led to the export of surplus products. â€Å"Roughly one-fifth of the nation’s agricultural output was exported, and as industry expanded, so did export of manufactured goods. Between 1880 and 1900, the Industrial share of exports jumped from 15 percent to over 30 percent.†4 These heightened exports and foreign trade relations paved the way for industrial expansion of the country into European as well as

Native American culture Essay Example for Free

Native American culture Essay Native Americans were influenced by the environment, plants, and animals in the areas in which they settled. Some practices were influenced over time by migration and contact with other tribes along trade routes. Many tribes used herbs and seeds gathered from their immediate environment and from hunting excursions for healing rituals or ceremonies. Many Native medicine practices were lost or driven underground because they were banned or illegal in parts of the United States until 1987; when the American Indian Religious Freedom Act was passed. In 1987 there were difficulties with ceremonies and rituals on sacred sites, as ritual activities are sometimes forbidden because the land now serves other purposes. Today, Native American and American Indian community-based medical systems still practices some Native American healing rituals, while others secretly practice in their homes and refuse to use conventional medicine. Those who grew up within the Native American culture still apply what they learned or grew up with, which is healing spiritually along with their illnesses. They do not believe in modern medicine and question any of the practices that are available now. Native Americans tap into the knowledge gained from their ancestors and prefer to â€Å"sweat it out† instead of giving in to conventional medicine. Beliefs and Practices. With this in mind, the Native American culture carries the understanding that the harmonious balance between oneself, man and nature is sophisticated and should not only exist, but it needs to be respected. Rituals and practices bring participants into harmony with themselves, their tribe and all of life. There is a belief that violating tribal laws carries consequences to include mental and physical illness, ongoing bad luck, disability or trauma. Any violations must be made right in order for harmony and good health to be restored. Among Native Americans, the idea remains that the sickness and illness that one experiences is related to a spiritual cause, and in turn creates a disparity between mind, body and spirit. Native Americans deem their bodies as an expression of the spirit and just as each person has to keep harmony with oneself, each person is responsible for his or her own health and also recognizing that all thoughts and action (negative or positive) carries consequences; creating either harmony or disharmony. Any disharmony or disparity may cause illnesses. Native Americans believe that they are related to and intertwined with all forms of life; therefore they can call on or evoke spirits, which strengthens their inner being and can be called upon to render assistance; further emphasizing why harmony and oneness in the Native American culture is a necessity. The Native American philosophy recognizes that there are various aspects of natural world that cannot be seen by the naked eye or with any form of technology, but can only be experienced spiritually. Furthermore, Native American healing also includes a variety of practices; such as religion, spirituality, herbal medicine and rituals to treat people with medical and emotional conditions; including the use of sweat baths, usually in a â€Å"sweat lodge† to purify, cleanse and allow participants to emerge reborn. The lodge is a darkened enclosure heated with stones from a fire and represents the warm moist heat of the womb, allowing them to be renewed into the Light of the world. They also wear medicine bags, which are painted or beaded with designs and patterns for the wearer; this is done to entice the spirit of the animal figure of symbol. Most medicine bags usually contain common object such as stones, ash from a ceremony fire, roots and barks, herbs, feathers, dirt from a ceremonial ground, or wood from a tree struck by lightning. Native Americans primarily used herbs to correct and to fix the mind, body and spirit; for example, sage is believed to protect against bad spirits, heal the stomach, nasal passages, colon and kidneys; cedar is used for coughs and forehead colds and sacred or pure tobacco which allows their breath, the source of life to become visible; rising up to the Great Spirit carrying prayers. Native American healing practices differ greatly, as there are over five hundred and the type of ritual is based on their Native American Nations, which are called tribes. There are many tribal differences and the most sacred traditions are still kept secret, passed from one healer to the next. The most common healing ritual involves herbal remedies which can include teas, tinctures, and salves. For example, one remedy for pain can be treated with bark from a willow tree which contains acetylsalicylic acid also known as aspirin. Native American medicine addresses imbalance on every level of life, from the most personal inner life to the most overt behavior. Some illnesses are believed to be caused by angry spirits; a healer would perform a ritual to cleanse this person and them. Disease is not defined by physical pathology, but viewed from an expanded context that includes body, mind, spirit, emotions, social group, and lifestyle. Most Native Americans believe that illnesses come from spiritual problems and that their healing practices can cure almost anything. Some healers are believed to have cured heart disease, diabetes, thyroid problems, asthma, and cancer. Scientifically, there is no evidence that supports that Native American healers or herbalists can cure cancer or any diseases and there have been no scientific studies that have supported those claims. On the other hand, individual reports suggest that it can reduce pain and stress and improve quality of life and Native and non-Native Americans alikesuggest that these methods really do work for a range of physical and emotional ailments, including heart disease, diabetes, thyroid conditions, cancer, skin rashes, asthma, alcoholism, and depression. Native Americans use a wide variety of treatments such as herbal remedies, purifying rituals, shamanism, and symbolic healing rituals to treat illnesses of both the body and spirit. Native Americans rely heavily on herbal remedies which are used to treat physical conditions, whereas purifying rituals are used to cleanse and prepare the body for healing. Shamanism refers to the belief and practice of communication with the spiritual world. Shamans are intermediaries between the human and spiritual world and treat sickness and diseases by healing the spirit. Symbolic healing rituals use ceremonies involves the community and sometimes included chanting, singing, painting bodies, dancing, exorcisms, sand paintings, and limited use of mind-altering substances can be incorporated into the ritual to persuade the spirits to heal the sick person. These rituals can last hours or even weeks and are a way of asking for help from the spiritual dimension and the healing treatments are usually a slow process, spread over days or weeks. The person who is ill is with the healer most of the time to make sure that the healer can connect with the spirit of the one who is ill. Prayer is also an essential part of all Native American healing technique. Most Native Americans see their healers for spiritual reasons, such as to seek guidance, truth, balance, reassurance, and spiritual well-being and call conventional medicine a cure to the â€Å"white man’s illness. † They prefer to use spiritual healers and native remedies in place of conventional medicine. Conclusion Finally, Native American health beliefs and practices as patients and as medical professionals can have an adverse effect. Healers and family members perform or participate in ceremonies to rid patients of bad spirits, or offer song and prayer in blessing a room where someone has died, but modern medicine, also known as the cure to the â€Å"white man’s illness† still has to intervene. This intervention is frequently a must as herbs and potions used by herbalists, medicine men and women may have not been thoroughly tested to find out how they interact with medicines, foods, or dietary supplements. When a Native American physician goes to see a patient, due to strong cultural doctrines and beliefs, eye contact is avoided and speaks in third person when delivering a difficult diagnosis. If the patient does not inquire about the chances of survival, nothing is said about it. Strongly held Navajo cultural tenets do not allow directly linking a person to an illness and its consequences. To do so could be interpreted as wishing harm. Cultural deference only goes so far; ultimately, the patient has the right to know everything and all options for treatment in order to make an informed decision. Nowadays, Native American patients may seek medicine men for encouragement and to restore their spirituality, yet they also must put faith in modern doctors. Bridging the cultural chasm between physicians and traditional healers is seen as essential for improving care to the Native American population. Although Native American healing has not been shown to cure disease, anecdotal reports suggest that it can reduce pain and stress, and improve quality of life. Also, due to the limitations in the studies that were conducted, it is impossible to draw conclusions about the effectiveness of Native American healing, consequently requiring more clinical studies to confirm the benefits of the specific healing methods. Regardless, the communal support provided by this type of healing could have beneficial effects. Prayers, introspection, herbal remedies native ceremonies, rituals and meditation can be calming, reduces stress and can create a lifetime of comfort, benefit and peace of mind for those who live and believe in it.

History Of The Corruption In China Politics Essay

History Of The Corruption In China Politics Essay Chinas economic ascendance puts China in a position to have many wonderful prospects. In 2008, Chinas strong economic and political systems seemed to resist the idea of a global economic crisis. Chinas massive growth has enhanced China as an important economic power in the world. With over one billion people and the second largest national economy, China is still controlled by an authoritarian political regime; the Chinese Communist Party. The Chinese Communist Party seems to be able to rule the state and keep a stable and sustainable economy. However, corruption poses a serious hindrance to Chinas economy and political systems. The failure to eliminate political corruption could cause the collapse of Chinas economy and the Chinese Communist Party in the future (Bergsten C. F 2009 P.97). Corruption also causes the biggest disaster in Chinese history, Tiananmen Square Massacre (Harris 2003). In fact, many of the developing nations that have fast economic growth seem to have a lot of p olitical corruption. Perhaps corruption in a fast developing nation is inevitable. Corruption was widespread in Singapore during the 1960s (Quah S.T. P.31). Singapore was one of the serious corruption countries during its economic development. Many of developing countries with the rapid economic growth have different levels of corruption. The argument in this paper is: corruption in authoritarian states is more prevalent than democratic states. And corruption is a deeply ingrained issue, which is not easy to remove in Chinese society and from Chinas government corruption. This paper will introduce the historical background of China after the Chinese Communist Party overthrew the Chinese Nationalist Party and it will address how its culture and people have changed under the leading Chinese Communist Party. In this paper, moreover, Chinese economic reform is the main factors to cause corruption in China (Chow G. C. 2006 P.266). Chinese economic reform is the most important revolution which is different from the original ideology of communism. Because of the economic reform Chinas great economic achievements rely on the new modern- socialist market economy- a mixture of open- market economy and state-owned enterprise. Economic reform, at the same time as political reform, or new directions of the party, has never been engaged before by the Chinese Communist Party. The causal factors of an open- market economy impacted on the new western ideologies, and the social and political climates have changed quickly in China. For these reasons, current Chinese soc iety, culture, and politics are being changed, and it is causing major internal issues, political corruption and other relative crimes. This paper will address and explain how and why Chinas economic reform, and Chinas political system, caused corruption and related crimes in contemporary with China. Also, I would like to introduce the different kinds of corruption in Chinas government and in Chinese society. For example, political corruption has influenced the entire state, as well as the leaders of its government. In China, most influential senior officials and high level business and government positions are held by the elite who have propelled their family members and caused inheritance of their power for next generations. Those powerful people are called princelings party or Crown Prince Party. They and even their relatives control most entrepreneurs, so they are capable of shifting the profits and starting the money laundering out of their state. They are the one who mostly be lieved to be involved in the political corruption in China. An example of this is the biggest political corruption case: the former of party chief Bo Xilais and his families making billions of U.S. dollars by privileged upbringing and political influence (Barboza D. April 23, 2012). Secondly, bribery is another kind of corruption in China. This paper will introduce guanxi, the practice that is such a rule and code to conduct businesses with local business partners. In China, Guanxi used to be widely translated as connections and relationships, which reflects the process and maintaining of interpersonal relationship. Guanxi is a method of exerting power to gain more benefits and it is being used succeefully in all networks of society, such as jobs and business. This paper will also analyze how Guanxi plays an important role in corruption, and more importantly, to analyze the largest amount of smuggling and bribery in Chinese history- the criminal cases of Lai Changxing. Lai Changxing operations were based on his good social networks and Guanxi, and he smuggled over  £3.3 billion, and bribed 64 officials during the 1990s (Watts J. May 18, 2012). There is a wide range of literature on corruption from which to choose, and the literature review in this paper should focus on the definition of general practice of corruption, the different levels of corruption by macro-level, and how corruption practice occurs in authoritarian states. I will explore Chinas individual case with special political and economic orientation. Peter Hays Griess book Chinese Politics: State, Society and the Market, is an excellent source in which to study the specific cases of corruption in China, and how corruption is performed in China. Yan Suns book, Corruption and Market in Contemporary China, researches the authors viewpoints and controversial points in the academic field. Richard McGregors book The Party: The Secret World of Chinas Communist Rules, is an excellent source which reveals the integrity of Chinas Communist Party and the top secret of the central power rule of the Chinese Communist Party. Literature Review Meanings of Corruption Corruption is not a new practice, but one which has existed for many years. There are various definitions of corruption in literature scholars. Corruption currently is a term which used to be studied in philosophy, social science, and political science. In general, to define corruption in academic work is usually in various forms. Klitgaad writes: In ordinary usage, too, corruption embraces a wide array of illicit behaviors, including bribery, extortion, fraud, nepotism, graft, speed money, pilferage, theft, embezzlement, falsification of records, kickbacks, influence-peddling, and campaign contributions. (Klitgaard 1998, P1.). Klitgaard (1998) gives different violations terms to describe corruption. When people are involved in these terms, they could be accused of corruption. In philosophy, corruption is a moral deviation or depravity in human behavior. In economics, it is an exchange between people who give payment to enjoy privileges and receive payment to provide services. Klitgaard (1998) indicates corruption is an illegal act, and it has expended some of terms of crimes. All these criminal activities are too narrow to understand corruption in a particular field of study. But bribery is first term that Klitgarrds (1998) pointing to as a usual term by which many people perceive corruption. By studying particularly regional corruption in this paper, bribery and the mainly characterized of authoritarian regimes, nepotism, are important fields to study in this topic of the paper. Bribery and Briber Bribery is one of the most common terms of thought under the topic of corruption. It is based on the improper acceptance, giving, receiving, offering or solicitation of a gain or advantage from the briber, including the some actions, views, advices, or decisions of a public official, or person in a position of trust, or person bound by a duty to act impartially (Bribery and Corruption Law. 2012). In bribery and corruption law, it notes that it is necessary to understand that bribery is two exchanges with purposes of payment and receiving benefits from each other. Or a person merely attempts to bribe, even though unsuccessfully, could also be considered to be a briber. On one hand, a person who provides implication of money or gift could be defined as a briber. Gifts do not only include objects of value, such as goods and property, but also includes immaterial matters, such as services and emoluments (i.e. salary, fees or other benefits). On the other hand, a person who gains all thes e advantages or materials directly or indirectly from briber could be defined as being involved in bribery. Bribe, as well as corruption, is an illegal act with different levels, and the person may be accused of corruption which is a criminal activity. Low level of Corruption: government official corruption Low level corruption is characterized often by the traffic cop asking for bribes on the street. It undermines peoples trust in political institutions and its leaders. (Kristoff M and Pertio, R May 01, 2010 P.2) There are many scholars who discuss corruption as multi-level, which involve different magnitudes of the bribe. The authors, Kristoff and Pertio (2010) argue two levels of corruption, higher and lower levels of corruption. Low level corruption has a higher impact on the social fabric of society, with small amounts of money or other benefits. It usually takes place in some government officials, institutions, or public organizations. It erodes peoples trust and the public confidence in government. Kristoff and Pertio (2010) think that police corruption is a common corruption in low level of corruption. Police can gain from corruption easily and commonly, which damages the effective security in society. Low level corruption also includes corruption of government official. Government corruption is usually defined that the sale, by government officials, of government property for personal gains. Government officials usually receive bribes from a particular person or a group of people for providing permits or licenses, for giving passage at customs, and for prohibiting the entry of competitors. Also, government officials charge privately the products for their own using. (Shleifer. A and Vishny. R. W. May 1993. P3) In addition, government officials note that the cost of producing goods is immaterial to the official since the government pays this cost. They cover the sale of licenses, passports, or a passage on a government toll- charged road, or a policeman sells services that he is supposed to offer for free, and this exerts personal effort (Shleifer. A and Vishny. R. W. May 1993. P5). The authors, Shleifer and Vishny (1993) clarify how government officials or police offices engage in corruption and provide different offers to bribers. Government officials include particular institutions or organizations by the government, which has an obligation to provide public services, such as educational institutions. These institutions do not have rights to sell any products or services privately, and expropriate any frees by unofficial announcement. Based on the authority of government officials, such as policemen, they may force or inflict the charging fees which are supposed or obligate to be provides free services. In some weak governments, they even sell passports and drivers licenses, as long as people could make a certain payment or provide personal connections within the government. People living under a weak deviant government do not a desk to compliant or report police and government misconduct. This causes some government officials, such as police officers, to provide or to force charging fees for services which are received from the briber. Because there can b e an absolute execution by powerful people, this prevents the right to inspect government procedures and activities. Therefore this results government corruption becoming serious. High Level of Corruption: Political Corruption A high level of corruption usually involves substantial amounts of payment, and it often involves senior levels of government officials. The procurement of high level corruption can deal with the massive amounts of money, but it has a high secrecy from the public. (Kristoff, M Pertio, R May 01, 2010 P.2) Kristoff and Pertio (2010) indicate high level corruption that appears in higher level senior of the government or leading politicians. It has also involves a massive amount of money in procurement. Unlike low level of corruption, high level corruption has a lower impact on society, and people or citizens do not recognize high level corruption on the daily lives. Moreover, some political party in power requires their members to dominate government positions. Its members can be controlling key positions in awarding government contracts with businesses for a price of a briber, and then give money to the party. The illicit activities, including funds or huge infrastructure projects cou ld be funneled into the party (Governance, Corruption and Conflict, 2010, P.12). In this article, the author examines how politicians and businesses corruption and gain benefits. High level of corruption often involves in politicians or political parties who could influence public decisions, politics and rules. It is a common skill for most misconduct political leaders and their party to start political corruption when they are in office. Politicians utilize their political power in a state, and they attempt to dominate all key positions by appointing their party members or even their relatives. Most government contracts are assigned by particular businesses that would have provided bribes to the politicians for getting governmental contracts. For businesses, they could be a huge infrastructure project, such as bridge and freeway. This can be considered as a high level political corruption. Citizens usually cannot recognize the serious political corruption in the state. Therefore, i t causes that high level corruption of political parties and politicians occur in both democratic and autocratic countries. Meanwhile, high level of corruption often occurs in election campaigns in democratic states. In order to remain in office, politician may manipulate election campaigns by corruption related to campaign financing, which is a serious political issue in some states. Some elect officials help the welfare of people in constituencies, in the hopes of getting their votes. For example, a politician may be required to present expensive gifts at a wedding by a supporter in the electoral district. Or a politician may also need to participate wed receptions, birthday parties, celebrations and fund raising ceremonies that can cost huge amounts on elected officials (Myint U. December 02. 2000 P.40). To Myint (2000), high level corruption especially occurs on politicians in some democratic countries. In which the politicians or leaders of states are elected by citizens. Therefore, election campaign contributions are placed in high importance to them. Soliciting financial contributions for the elect ion campaign is extremely important for every candidate because it may very well determine whether or not the candidate wins the election. In order to have sufficient funds for an election, campaign most candidates attempt to draw contributions from the people or from entrepreneurs in the election campaign of their political parties. These rich people, entrepreneurs or dignitary, will provide benefits to the new leaders in the future government. And these benefits may foster many of the connections between leaders and entrepreneurs, which may result in the politicians participating in different gatherings of entrepreneurs. This could cost huge amounts of money to the government. Corruption in Autocracies Corruption in Autocratic and Corruption in Democratic States There are many scholars to argue that corruption in autocratic country is higher than democratic country. According to the article Governance, Corruption and Conflict, one-party system has a higher potential for corruption. This is because of the lack of checks and balances in their countries. Without checks on government and a strong public voice that can cause difficultly if it sees corruption, there will be no one who can accomplish putting pressure on the government for accountability and transparency. There is also the argument that democratic states have lower of corruption. Corruption exists in all societies, but democratic systems have a high check on corruption (Governance, Corruption and Conflict, 2010, P.10). The writer argues that corruption is more prevalent in autocratic states. The authoritarian states have more corruption is not surprising. He explains there are some major factors including the lack of check from the public, no independent media, and no public voice, with the result that widespread corruption cannot be combated efficiently. Most authoritarian states are closed societies in which the government controls newspapers, television broadcasts and internet. Therefore, citizens cannot hold the government to be transparent. The writer states there is no guarantee that a state can free from corruption. But in most democratic states, fair elections and the stronger public voice determine the nature and integrity of the government and the leadership. Corruption can be recognized by citizens based on the structure of government, and people can check government by different ways. Most democratic states have corruption investigations and anti-corruption agencies that can efficiently combat corruptions. But, unlike democratic states, most authoritarian states do not have strong independent commissions to combat and investigate corruption. It concludes that corruptions in autocratic states are higher than corruptions in democratic states. Meanwhi le, the redistributive demands by the poors mute voices and their oppression have little or no effect, when the rich have a direct political power, or easy access to political authorities, in countries with authoritarian regimes (Khagram You. December 09, 2003. P.3). Khagram and You (2003) illustrate that the degree of unequal redistributive demands between two groups of people, the poor and the rich, have different social status, which determines if the people can speak out or not. The rich, with higher social status can express themselves much easier and have easier access to government. Thus, the greater disparity between the poor and the rich, the greater is impact of high corruption in authoritarian or communist countries. Dictatorship corruption In most authoritarian states, a significant contribution to corruption is the deviated behavior of leaders. Authoritarian or totalitarian regimes do not have an institutionalized provision for succession. So, leaders in personalist dictatorships face uncertainty regarding their political futures. In dictatorships, government officials are without a democracys preoccupation and concern about their citizens evaluations. A Dictator can be considered to be a robbery, who steals the state for satisfying their short-term desires and needs, but might ultimately destroy the states economy in the long-term consequences. They completely control public life and maintain resources to benefit its elites and other strategic coalitions (Harmel Yeh 2011 P. 2, Ezrow Frantz 2011 P. 134). Ezrow Frantz (2011) argue that most dictators are only desired to dominate their power in their state and hold most executive positions, or even control their whole state by appointing executive positions. They onl y abuse tangible power for their own interests. Ezrow and Frantz (2011) describe leaders in authoritarian states as robbers, who dare to misappropriate the states natural resources and public lives. Importantly, they also determine to increase their personal wealth. Only corruption can enable them to satisfy their own interests. There are many of State-owned enterprises, such as telecommunications and television broadcasting, when, in fact, the dictator and his elites monopolize these enterprises and embezzle the funds of the state-owned enterprises. On the other hand, citizens live under an authoritarian regime suffer different levels of social control, including information control, cultural control, or even thought control. Thought control, which is one of the social controls, is used by most dictators to consolidate their political power in their states (Oh, K. and Hassig,R.C. 2000 P. 140). Thought control teaches that loyalty to the leader is necessary for every citizen, who sh ould obey their leaders completely. It is similar to a cult of personality where monarchs or leaders are held in reverence. Without the citizens inspection, corruption in authoritarian states cannot be perceived, and this has contributed to rampant dictator corruption. So the dictator and his political corruption is one of the main types of corruption in authoritarian states. Nepotism By discussing the character of corruption in authoritarian or communist regimes, it is important to understand how nepotism is practice in these societies. Communist officials consistently prove that they are corruptible and nepotistic. It is not the first time to notice that nepotism thrives in communist bureaucracies, such as the Soviet nomenklatura, is a famous for nepotism during the 1920s (Bellow July 13, 2004, P.98). Bellow (2004) argues that nepotism is a common term within communist regimes. Some communist states announce that nepotism is a rule for dictators to consolidate their power in a country. In fact, this is an informal and personal mode, which is commonly adopted by government officials and societies in communist countries. The widespread building of nepotism in a social network is important for the governmental elites to hold their positions and enlarge their influence in the government. According to The Clearing House, it clarifies the meanings of nepotism in a nor mal society: Nepotism in Georgia schools, as well as over the nation, is one of the most serious hindrances to the development of a democratic and effective system. On almost every hand we find wives, daughter, sons and in-laws of members of boards of education teaching in our public schools. In many places a system of reciprocity is in vogue where one board member agrees to vote for anothers kin in return for a vote for his own kin. There is nothing good about nepotism. It is unfair to the teacher for it creates envy among other teachers who feel that many earned advances are the result of favoritism (The Clearing House 2005). To the author, nepotism is a serious hindrance to the social network. The author (2005) gives a negative view to nepotism because he thinks that it carries an unequal treatment of people in both democratic countries and in authoritarian countries. Nepotism is a powerful influence for people to have great achievements in jobs and politics. Based on favored groups and social relationships, such as friends or relatives, people engaging in nepotism could be appointed or granted a position, or promoted or employed in government positions, as well as in some enterprises. When people rely on this informal mode, however, it often becomes a significant deviation in most societies, from what is good. It has been usually included in the topic of corruption, because nepotism carries many of conveniences which characterize the one who is bribed and the briber who corrupts others. Methodology I began the research by reading a lot of books and journal articles that consisted of topics relating to corruption, such as corruption in China, and political corruption in China. By understanding the characteristics of Chinas corruption, I should first study general corruption in the world, and how different practical modes of corruption are used in different states. Second, corruption in similar regimes has similar features, so corruption in both authoritarian and communist states should be discussed in this topic. Most authoritarian and communist states have similar political systems, such as one-party system or dictatorship. To succeed in this paper, it is important to know the factors of a topic, Corruption in China, including the contribution of Chinese economic reform, the Chinese political system, and Chinas society today. I have also gathered all information for this paper by accessing most sources from online to find media sources which include Google scholar, ProQuest, Le xisNexis, JSTOR and some of Chinas websites, such as China Daily. Using Google scholar to search primary sources mostly, it widely provides numerous relevant articles. And some websites including CNN International, South China Morning Post, New York Times and China Daily provide many useful cases that I can study for this paper. For example, the case of former of party Chief Bo Xilai and his families who stole billions of U.S. dollars. And the case of Lai Changxing, who bribed numerous of officials and smuggled products with values of billions of pounds.

Abigail Adams and How She Shaped the Role of Women in American History

Almost everyone’s heard of her, there have been numerous books written about her, several thousand letters accounted for that she wrote. She was also the wife of the second president and the mother to the sixth American president, who was this woman? She was Abigail Adams. Abigail Adams life didn’t acquire meaning solely from knowing and being around these two great men however, Adams was eminently worth knowing as an individual herself. Throughout the ages, women have always been involved in war but Abigail Adams brought a new concept to women and war with her involvement in the early colonial years and the American Revolution. Abigail Adams did many things in her lifetime but the questions I will be attempting to answer is how exactly did she impact the Revolutionary War and change the social roles of women in such a male dominated society. First and foremost, some basic knowledge on the early years and the foundation of Adam’s life are imperative to the understanding of Abigail Adams and how she grew into becoming the women she did. Abigail Adams was born Abigail Smith in a church in Weymouth, Massachusetts on November 11, 1744. Adams’s parents were William Smith, a liberal Congregational minister and her mother Elizabeth Quincy was of a prominent political family at the time. Abigail was the second born of four siblings, one brother and three sisters, their family faith was Congregational. The Adams’s were an active family in throughout the community and involved in the politics of the time. A majority of Adams’s younger days consisted of corresponding with family and friends and reading. Her childhood and young adult life didn’t involve much singing, dancing or card playing as young women typically participated in... ... Thoughts Life and Letters of Abigail Adams Gelles, Edith B. First Thoughts: Life and Letters of Abigail Adams . New York, New York: Twayne Publishers, 1998. Dearest Friend: A life of Abigail Adams Withey, Lynne. Dearest Friend: A Life of Abigail Adams. New York, New York: Free Press Division of Macmillan Publishing Co., Inc., 1981. Abigail Adams - A Life Holton, Woody. Abigail Adams - A Life. New York, New York: Free Press A Division of Simon & Schuster Inc., 2009. Patriotism and the Female Sex, Abigail Adams and the American Revolution Skinner Keller, Rosemary. Patriotism and the Female Sex: Abigail Adams and the American Revolution. Brooklyn, New York: Carlson Publishing Inc., 1994. Abigail Adams, An American Women Akers, Charles. Abigail Adams, An American Women. Toronto, Canada and Boston, Massachusetts: Little Brown and Company, 1980.

Evaluation of a Playoff System for Bowl Games Essay

Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bowl games are designed as the culminating event between colleges that topped in their division during the regular college football season. Begun in 1902, the first bowl game between Michigan and Stanford was concocted to arouse interest in the Tournament of the Roses and to generate greater tourist interest and, subsequently, more income. With Stanford’s defeat, the tournament was put on hold and was resumed in 1916, but it was not until 1923 that its was held at the newly-built stadium called the Rose Bowl, thus the contest was called the Rose Bowl game. Subsequent bowl games organized took the â€Å"Bowl† moniker as a testament to the success of the Rose Bowl games. (â€Å"College bowl games†) Source:BSC Conference at Wikipedia from   http://upload.wikimedia.org/wikipedia/en/5/53/BCS_Map.PNG There are many bowl games formed since then. Some are one-shot deals, others considered â€Å"toilet† bowls, denoting less than successful plays by participating colleges, notably the 1983 bout between Michigan and Michigan State and the 1987 match-up between Kansas and Kansas State. (â€Å"Bowl game†) Currently there are four major bowl games that host the Bowl Championship Series in turns: the Rose Bowl in Pasadena, California; the Orange Bowl in Miami, Florida; the Sugar Bowl in New Orleans; and the Fiesta Bowl in Arizona. The games are normally played from mid-December until mid January.   These are the Bowl Championship Series (BCS) bowls, while 27 other bowl games are considered non-BCS bowls. (â€Å"Bowl game†; Bowl Championship Series)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This paper will evaluate the possible application of the play-off system on college bowl games and the impact on non-BSC bowl games. NFL Playoffs system for Bowl Games   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The National Football League (NFL) play-off is the elimination round of currently the 6 top teams from the American Football Conference and the National Football Conference. Each conference produce four division champions seeded 1 to 4, and two wildcard qualifiers, seeded 5 and 6. The teams play within their divisions to determine the Division Playoff winners who will then compete against their opposite number in the Super Bowl. (NFL Playoffs)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The BCS was formalized in 1998 when it replaced the Bowl Alliance as the ultimate face-off in the bowl games. Two teams are selected from the top teams from the NCAA Division I-A bowl game conferences, which are the Atlantic Coast Conference, Big 12 Conference, Big East Conference, Big Ten Conference, Pacific Ten Conference and the Southeastern Conference. Colleges which are not part of these conferences and independent schools are not barred from the selection process but the chances of being selected for the coveted two slots were small because of the system of ranking employed in bowl games for the National Championship game. (â€Å"BCS conference†)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is an ongoing debate regarding the system of ranking in bowl games, which will eventually determine which two teams will play in the National Championship game. There are claims that the system, based on coach polls, computer-constructed polls, strength of schedule (win/loss ratio) and losses, was not equitable, too complicated, and produced ambiguous results. Polling produced issues of bias in ranking towards bowls associated with BCS conferences, leaving non-BCS conferences out of the running. Moreover, it is asserted that the absence of a playoff discriminates against teams that have lower ranking even though actual games win/loss ratio for the season should have guaranteed at least a fighting chance to compete in the National Championship. (Bowl Championship Series) Compared to the head-to-head match-up that prevails in the NFL playoffs, it would seem logical to go down the path of the tried and tested. Winners of the NFL playoffs are undisputed with no messy rankings to confuse the issue of which team was the best. However, one can argue that the motivations behind the NFL and bowl games are completely different. Bowl games are college football games, providing training for athletes after the football season that otherwise would not happen. This is the reason why many coaches encourage them. Bowl games are considered more as a source of entertainment for football fans post season in hopefully congenial surroundings. (Nelson)   Of course, the organizers were impelled by more pecuniary motives.    Currently, the major bowl game conferences generate more than US$100 million a year in sponsorship and media cdontracts, even more if the proposed new system, where a fifth bowl will be included, is implemented. (â€Å"Six conferences retain automatic bids†) However, for many colleges, especially non-BCS ones, the main purpose of the games remains.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The playoff system works for the NFL, but for bowl games it would alter the whole complexion of the sport. Because of the way the rankings are determined, each of the games in the regular college football season assumes equal importance. The win/loss ratio will not guarantee top place because the system of averaging, the polls and losses can bring the ranking down even with just one botched game. A playoff system would discourage teams from playing all out in all the games because the chances of a top contending team being pulled down by one game is not going to happen.   Ã‚   Moreover, a playoff system would encourage college teams to reserve their best plays and strategies for the all important match-up at the end of the season.   (Willson)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There have been some suggestions for the improvement of the bowl game ranking system by its combination with some characteristics of the playoff. Giles asserts that the BCS system is useful in determining the top college teams during the regular season; it is only when it comes to the top two teams that they run into issues. With this in mind, it is suggested that at the end of the season, the top 8 teams would selected based on existing BCS eligibility requirements for the National Championship game. Automatic berths based on conference would be eliminated, giving a fair chance for all colleges to compete. It would discard the one-team-per-conference rule but retain the hosting of the event among the Rose, Fiesta, Orange and Sugar Bowls. Elimination rounds among the 8 teams will eventually lead to semi-finals that would determine which two teams will go on to the National Championships.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It sounds reasonable but it might just exacerbate the situation because it presumes that the ranking system in the bowl games is reliable, which, as stated earlier, it is not. This is the whole point of the controversies surrounding the bowl games. Using the present ranking system will most probably result in the same BCS and traditional teams being chosen as the eight teams contending for the playoffs, so the inequity will still exist. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It would seem that implementing an NFL play-off system in bowl games would result in an unwelcome shift in the general motivation behind the game.   It also appears it would not greatly improve the chances of non-BSC bowl games in being represented in the BSC and the National Championship in its current state. For the 27 non-BSC and independent bowl games that continue to play, the rationale behind bowl games does not require affirmation from the BSC. Bowl games are essentially a chance for college students to enjoy the chance to see competing colleges compete against each other after the end of the season. It provides relief from academic pursuits inspires student loyalty towards the learning institution and provides additional public exposure for aspiring athletes. Coaches encourage it as a means for additional training for the next season and communities benefit from it by encouraging tourists. Bowl games will continue to be enjoyed, with varying degrees of financial success, by those who count: the players, their fans, the community and the colleges Works cited â€Å"Bowl game.† Wikipedia, The Free Encyclopedia. 5 Jan 2007, 04:06 UTC. Wikimedia Foundation, Inc. 21 Jan 2007 . â€Å"NFL playoffs.† Wikipedia, The Free Encyclopedia. 17 Jan 2007, 23:51 UTC. Wikimedia Foundation, Inc. 21 Jan 2007 . Nelson, Loren. â€Å"Are college football bowl games meaningless?† NCTimes.com. 16 December 2006. 23 January 2007 Alder, James. â€Å"BCS vs. Playoff System.† About.com. 2007. 24 January 2007 Giles, Alex. â€Å"The proposed marriage of the BCS and a playoff format.† About.com. 19 November 2002. 23 January 2007 Willson, Charlie. â€Å"Playoffs vs. Bowl Games: College Season Too Good to Change.† MindSpring. 2007. 24 January 2007 â€Å"College bowl games.† Hickoksports.com. 26 November 2006. 24 January 2007 â€Å"Six conferences retain automatic bids.† Associated Press. 1 March 2004. 23 January 2007 â€Å"Bowl Championship Series.† Wikipedia, The Free Encyclopedia. 20 Jan 2007, 23:00 UTC. Wikimedia Foundation, Inc. 24 Jan 2007 . â€Å"BCS conference.† Wikipedia, The Free Encyclopedia. 9 Jan 2007, 16:41 UTC. Wikimedia Foundation, Inc. 24 Jan 2007 .   

Free Essays on Advertising

ADVERTISING A collective term for public announcements designed to promote the sale of specific products or services Advertising is a form of mass selling occurring when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple notices in the classified-advertising columns of newspapers, to integrated marketing communications, involving the concerted use of advertising in newspapers, magazines, television, and radio, as well as direct response, sales promotion, and other communications vehicles in the course of a single campaign. From its unrefined beginnings in ancient times, advertising has flourished into a worldwide industry. In 1999, the U.S. alone spent about $240 billion on advertising to influence the purchase of products and services. Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser; and trade (or business-to-business) advertising, in which the appeal is made to business users through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional (or image) advertising, designed solely to build prestige and public respect for particular items. Each year millions are spent on institutional advertising, which usually mentions products or services only incidentally. Another minor, but increasingly popular form of advertising is co-operative advertising, in which the manufacturer shares the expense of local television, radio, or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. For example, makers of pancake... Free Essays on Advertising Free Essays on Advertising ADVERTISING A collective term for public announcements designed to promote the sale of specific products or services Advertising is a form of mass selling occurring when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple notices in the classified-advertising columns of newspapers, to integrated marketing communications, involving the concerted use of advertising in newspapers, magazines, television, and radio, as well as direct response, sales promotion, and other communications vehicles in the course of a single campaign. From its unrefined beginnings in ancient times, advertising has flourished into a worldwide industry. In 1999, the U.S. alone spent about $240 billion on advertising to influence the purchase of products and services. Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser; and trade (or business-to-business) advertising, in which the appeal is made to business users through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional (or image) advertising, designed solely to build prestige and public respect for particular items. Each year millions are spent on institutional advertising, which usually mentions products or services only incidentally. Another minor, but increasingly popular form of advertising is co-operative advertising, in which the manufacturer shares the expense of local television, radio, or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. For example, makers of pancake... Free Essays on Advertising Advertising and Information Technology (I.T.) Introduction "Advertising is mass communication, an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser." One of the first known methods of advertising was an outdoor display, usually an eye-catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. In medieval times a simple but effective form of advertising was very popular. Merchants employed so called "town criers" which shouted the praises of the merchant’s wares. Printed advertising played no big role until the invention of the printing press by Johannes Gutenberg in 1445. Now the printers and later the merchants used little flyers to advertise their products. These flyers often contained characteristic symbols of the guild members and the trades people and were also used as a poster on walls. This form of advertisement lasted for a very long time. In terms of volume and technique, advertising made its greatest early advances in the United States of America. In the early times, the nation was underdeveloped and had a lack of transcontinental transportation and communication systems. That's why nationwide promotion was impractical. In the 1880s a new era of advertising began: New methods of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods. The products now could be packaged at the plant. Moreover a telegraph network was in place and the continent had been crisscrossed by a network of railroads. All these were assumptions that now allowed nation-wide distribution and nation-wide advertising. This state necessitated the growth of advertising agencies and dictated their activities. The most widely advertised consumer products at this time had been patent medicines. In 1893 more than half of ove... Free Essays on Advertising An essay about advertising Advertising Makes Good Things Happen There are few people who do not hate advertising. It interrupts our television programs, it screams at us from billboards on city streets, and it thickens our newspapers and magazines with often useless messages. Yet there are even fewer people who do not watch, listen to, or read these same advertisements. Advertisements are designed to attract our attention and small children will often sit through hours of television, only to jump up and dance when the commercials come on the air. But most of us appreciate advertising because it provides information about new products and services, it pays for the cost of the medium and it often politely makes its message with wit and humour. Advertising provides information about new products and services which we might otherwise never discover if left to find for ourselves. The television advertisement is really just an extension of a peasant standing in the market calling out the merits of his cabbage. In a sophisticated society, the marketplace is too big and a manufacturer needs more efficient ways to communicate new ideas such as the computer, a new drug or a better mousetrap. For this, however, there is a charge. Television time in North America can cost as much as US$250,000 for 30 seconds. This money ends up being used for better programming. Television stations could never afford the cost of popular programs if not for advertising revenues. Advertisers are learning that to better market products and services, they need to pack their commercials with bits of humour. A recent ad for Polaroid cameras shows the portrait of a man with an instant picture of a leaky drainpipe where his mouth should be. This simple image carries an old message with humour: a picture is worth a thousand words. But advertising also has a dark side; products can be misrepresented and those which are harmful to health, such as cigarettes, can be dis... Free Essays on Advertising Amongst marketing management, there is a pretty broad division about the cost-effectiveness of using celebrities. Some people are really on it, and some are really off. It depends on the celebrity used and the product they are endorsing. When a marketing manager has to select the right person for the advertisement, they have a lot of factors they need to take into account, because that person is now representing the brands image. For example, if Nike hires a sports star that is on top of their game, and dominating other players, it gives Nike an image of being better than other brands. But if Nike gets someone who is arrested the next day for drug abuse for example, it doesn’t make Nikes image seem respectable. The endorser needs to select famous people, who have similar life styles to the brand image that is to be portrayed. The consumers are much smarter than advertising agencies give them credit to be. Consumers know that they will not become better people over night, for consuming a certain type of product. This is why some marketing advertisers put off high paid celebrities in their commercials. To them it’s not worth paying the hundreds of thousands of dollars to endorse a celebrity for a small percentage increase in sales or brand recognition. On the other hand, some products are ‘made’ because of the right representative. Having a celebrity endorse a product, when they are in their prime, can be one of the best moves made by an advertising agency. Not only does the company gain from their advertisements, but also when the celebrity is getting other free publicity for being popular. People recognize the celebrity as being part of your brand, and link your brand with their names in other advertisements. Marketing managers have to determine which celebrity would be most effective for representing their product. Using someone like Elvis for a pizza brand would not be the most effective advertising. Elvis... Free Essays on Advertising Nkosi Anri is a men’s apparel line of clothing. The man who wears Nkosi Anri is smart, stylish, and unique. Individuality is important to him and he is able to express himself through his Nkosi Anri wardrobe. The line includes everything from business suits to sweat suits, dress shirts to t-shirts. No man is left out. Nkosi Anri uses only top quality fabrics and low quantity production. National distribution is limited to 1000 pieces per item in a collection. For example in the fall collection we offer 6 dress shirt designs, 10 t-shirts, 10 jeans, 4 sport coats, 3 suits, 4 polo shirt, 3 casual pants (kakis), and a line of accessories (belts, socks, hats etc†¦). These designs they are available in several colors and each color is an item, which we will produce only 1000 pieces. This creates the sense of exclusiveness and individuality that Nkosi Anri represents. We offer style that can reflect a man’s attitude. We are here to help him dress the part, what ever it is . You are allowed to be yourself in our fashions. That is our mission statement: BE YOURSELF. People are always trying to assimilate into culture. We are here to let culture assimilate to you. No matter a mans occupation, age, or nationality, Nkosi Anri has something that will allow him to express himself. The target market for Nkosi Anri consists of men 18-34. We are appealing to all walks of men. From the college student to the professional, if they believe in quality and take pride in their own style we want them in our product. Men in the major cities of the country want a choice. They want the option of wearing a logos or a classic design. They don’t always fell like advertising for a designer. I find that is the major problem with the denim market. The logos are very large and are plastered all over the product it sometimes turns the customer off. Nkosi Anri will provide the customer with the option. Logos or no logos there should be a choice. The positionin... Free Essays on Advertising An important element in advertising, of which Marlboro has taken full advantage. Marlboro has gained allies in the art and entertainment world by sponsoring sales promotions on its packs that donate money to local museums and by budgeting money toward cultural recipients from the American Crafts Museum to the Dance Theater of Harlem. (Business Week 8/8/88) New York's Lincoln Center for performing Arts, in 1987 allowed a huge banner advertising the Marlboro Country Music Festival featuring Dolly Parton, Alabama, and the Judds, to hang on the front of the public building flashing the red and white triangular logo of Marlboro cigarettes. The Country Music Festival banner follows the Marlboro Western image, but like the Marlboro Country ads the placement of the banner, hanging in New York, shows the appeal is not limited to a country Western audience. Before the ban of cigarette commercials in 1972, Philip Morris sponsored television events including the weekly coast to coast pro-football and championship playoffs, Perry Mason, Rawhide, a western series, and Troubleshooters, an adventure-thriller.(Esquire 1960). Mike Wallace's Night Beat, sponsored by Marlboro after it's first night on the air, embodied the qualities the company was looking to associate itself with, "Shock impact, originality, a talented reporter obviously in the ascendant...and an intimation of public service through fearless reporting"(Esquire 1960). After the ban, Marlboro chose sports events for their promotions. Once off the TV air waves, the company stopped sponsoring big, team sports such as football and baseball which were sponsored by other cigarette companies. Marlboro preferred to be the solo sponsor of solo sports. Emphasizing the rough individual, Marlboro invited all of its patrons who sat safe at home smoking Marlboros from the red and white pack to feel a part of the win each of the 28 times Marlboro Formula One driver, Alan Prost, cross... Free Essays on Advertising â€Å"Should the government forbid tobacco and alcohol advertising or not?† The whole world is fighting with smoking and alcohol drinking. The front side of this contest is to decrease the impact of the environment to our craving to smoking and drinking. Advertising plays a big role in influencing on our preferences. At this point the government can downsize the impact of advertisements on people, especially on teenagers. But what will happen to tobacco and alcohol producing companies, to mass media companies, if the government forbids advertising on TVs, newspapers, and radio? In my point of view tobacco and alcohol advertisements should be permitted, but should be controlled by laws and by some restrictions. What will happen if government forbids that kind of advertisements? Firstly, tobacco and alcohol producing companies are going to suffer. They won’t be able to convey marketing properly, to promote their brands. That will lead to losses in terms of incomes and many employees working in those industries will be fired, that will hurt many families. Also the quality of products will go down because there will be less quality control and research and development. Secondly, mass media companies are going to suffer and as result TV spectators, newspaper readers, radio listeners will suffer too. It’s in a practice that when the companies are under pressure of the government and have losses, the side that suffers more is final customers due to higher prices and lower quality. The income of mass media companies comes from advertising. The bigger the amount of advertisements the better information, films, soap operas, sports we watch, the better news we read, the better music we listen. In conclusion, I want to say that removing tobacco and alcohol advertisements won’t solve the problem. If the government wants to reduce the impact of the society on teenagers then it should also forbid their parents to smoke. But it is stupid... Free Essays on Advertising Literacy & Propaganda Advertising is a plague that has swept every medium known to man. Greek tavern owners pioneered the art of advertising using simple relieves to quench any passerby’s visual thirst. Since then, advertisements have taken many forms and continue to harass with 3000 ads a day, magazine readers, radio listeners, television viewers, and Internet surfers are continuously bombarded with useless advertisements. People are now paying to purchase advertisements, some have become walking billboards promoting popular designers and styles. Television has become polluted with endless commercials, during a half hour segment, nine minutes of your favorite show has been replaced with commercials. Advertisers use clever ways to trick an audience into purchasing a product. A magazine ad for diapers uses some avant-garde advertising techniques. The use of a popular icon captures the eye of the targeted audience. An icon is a product’s mascot, it is a cartoon that humanizes the products and is easily relatable to, the Luvs icon is Barney the Dinosaur, he helps the consumers relate the product with a loveable cartoon that is associated with child care. Barney is synonymous with effeminacy and gentility; who better to promote a product that promises a gentle cloth-like feel. The advertisers weren’t convinced that one technique would suffice their hunger for consumers. The advertisers used positioning as an under-handed way to convince the audience to purchase the product. Positioning is the placement of an object to stimulate thoughts and associate the product with its location. In this advertisement, the product is placed next to a dainty undergarment; this alludes to the diapers cloth-like fabric. The diaper is also set against a blue sky with fluffy clouds; the clouds also advert to the diapers softness and comfortable fabric. The Luvs advertising campaign is generally targeting young housewives who want ... Free Essays on Advertising ADVERTISING a collective term for public announcements designed to promote the sale of specific products or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple notices in the classified-advertising columns of newspapers to integrated marketing communications, involving the concerted use of advertising in newspapers, magazines, television, and radio, as well as direct response, sales promotion, and other communications vehicles in the course of a single campaign. From its unsophisticated beginnings in ancient times, advertising has flourished into a worldwide industry. In the U.S. alone in the early 1990s, about $138 billion was spent in a single year on advertising to influence the purchase of products and services. Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade (or business-to-business) advertising, in which the appeal is made to business users through trade journals and other media. Both consumer and trade advertising employ many specialised types of commercial persuasion. A relatively minor, but important, form of advertising is institutional (or image) advertising, designed solely to build prestige and public respect for particular items. Each year millions are spent on institutional advertising, which usually mentions products or services only incidentally. Another minor, but increasingly popular, form of advertising is co-operative advertising, in which the manufacturer shares the expense of local television, radio, or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine ... Free Essays on Advertising The advantages and disadvantages of pan – European advertising The advertising in pan – European countries has a huge impact on promotion in business all over the world. it can provide truly global coverage for companies job vacancies, attracting best of breed candidates from numerous locations. Advertising is the preferred methodology when the candidate skill sets are plentiful in the market, or where candidate relocation may be required. It is also a cost effective way to raise a company's profile. In addition, you can choose a discrete or "under cover" advertising for clients who do not wish to announce their strategic intentions. Mass Communication Process, advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. Not surprisingly, professionals have disputed advertising’s effect across the globe. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive technique. Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. Both hope to attract your attention by get ting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyota’s current pitch, â€Å"Everyday†; as in everyday people drive Toyota cars. The Snob approach, on the other hand tries to make you belie...

Abortion8 essays

Abortion8 essays No one has the right to choose what is wrongAbraham Lincoln. Abortion is one of the most highly debated issues of our time. Several questions arise from the midst of this multi-faceted jumble of opinions, morals, and strongly held values. When does the fetus become a person, as opposed to a mass of tissue? Is abortion acceptable in some circumstances while not in others? These are points I will strive to clarify, and share my thoughts and beliefs on. My beliefs, briefly outlined, are as follows: a baby is a baby at the time of conception. It has all the rights of a child outside of the womb-including the right to live. Why do I believe that an unborn baby is a person? In the split second that sperm and egg unite to create a zygote, genetic codes are formed. These codes dictate a persons height, hair colour, eye colour, and even many personality traits. The blueprint for a human that will eventually be made up of over 64 trillion cells, all contained in a package no bigger than the point of a pin. Unborn babies are de-humanized by pro-choice activists. They use euphemisms to make the brutal dismemberment and killing of a human baby into termination of fetus. Try to find a pro-choice pamphlet that uses the word baby or person to describe what is being removed. The baby is often described as being merely tissue. Lets examine the reality of saying that a fetus is not alive. Sex can be determined in a preborn 3-7 days after fertilization. (Dr Jerome Lejeune M.D.) The human heart beats at 21 days. (Dr. William Liley, Foetologist) At 8 weeks a preborn is sensitive to touch and pain. (Human Development Resource Council Inc., 1996) Brain waves have been recorded in as early as 37 days. (Dr. William Liley, Foetologist) Fingerprints are detectable in preborns at 10 weeks. (Human Development Resource Council Inc., 1996) It has been found that fetal heart rate slows ...

Monomer Definition and Examples (Chemistry)

Monomer Definition and Examples (Chemistry) A monomer is a molecule that forms the basic unit for polymers, which are the building blocks of proteins. Monomers bind to other monomers to form repeating chain molecules through a process known as polymerization. Monomers may be either natural or synthetic in origin. Oligomers are polymers consisting of a small number (typically under 100) of monomer subunits. Monomeric proteins are protein molecules that combine to form multi-protein complexes. Biopolymers are polymers consisting of organic monomers found in living organisms. Because monomers represent a huge class of molecules, they are commonly categorized into various subgroups such as sugars, alcohols, amines, acrylics, and epoxides. The term monomer combines the prefix mono-, which means one, and the suffix -mer, which means part. Examples of Monomers Glucose, vinyl chloride, amino acids, and ethylene are examples of monomers. Each monomer may link in different ways to form a variety of polymers. In the case of glucose, for example, glycosidic bonds may link sugar monomers to form such polymers as glycogen, starch, and cellulose. Names for Small Monomers When only a few monomers combine to form a polymer, the compounds have names: Dimer: Polymer consisting of two monomersTrimer: Three monomer unitsTetramer: Four monomer unitsPentamer: Five monomer unitsHexamer: Six monomer unitsHeptamer: Seven monomer unitsOctamer: Eight monomer unitsNonamer: Nine monomer unitsDecamer: 10 monomer unitsDodecamer: 12 monomer unitsEicosamer: 20 monomer units

Sales Force Compensation Assignment Example | Topics and Well Written Essays - 1250 words

Sales Force Compensation - Assignment Example The company deals in beauty, fashion Jewelry and apparel. It has one of the largest salespeople in the world approximated at 6.5 million. The company has over 120 years in the industry with a strong financial background and resources to pull its operations. With a clear, well structured, multi-level compensation plan, the company has continued to attract and retain its salespeople making it a highly competitive firm. In order to motivate the sales force to produce the highest number of clients, describe six (6) features of an effective total rewards program. Rewards for many decades have been used primarily as a necessary evil in the attraction and retention of employees. However many studies suggest that there is no direct link between rewards and employee performance although research shows that the absence of it demotivates employees (Robillard, 2008: O'Halloran, 2012). This has thus led to the need to implement total rewards strategy that could be used to drive business success. Such a program could be used by the organization in addressing some of the challenging issues in the 21st century such as aging workforce, competition in the market place, influence of globalization on firms and the need to operate effectively in different business strategies such as in mergers and acquisitions (Armstrong, 2010). A total rewards program includes the overall value proposition that a firm provides to its employees. Such a package includes compensation which includes: basic pay, short term incentives and long term incentives; benefits which include health, retirement, work/life benefits; and careers which include such things as training and development, lateral moves, stretch assignments and career incentives (Manas & Graham, 2003). An effective total reward system has the following key features: first it has a mix of both monetary and non-monetary rewards (Asinof, 2006). The monetary rewards include compensation in the form of base pay, overtime pay, short term and lo ng term incentives, cash profit sharing, bonuses, commissions among others. The non-monetary rewards include such things as benefits which entail health and group benefits, retirement, paid off, work/ life programs, death benefits and prerequisites (Moynihan & Wells, 2011). Secondly, such a strategy must be aligned to the business strategy of the organization. Depending on the nature of the business strategy adopted by the organization, the strategy should be effective. A reward strategy has the power of minimizing on driving organizational performance and thus an effective total reward strategy must be able to support the overall business strategy to ensure performance. Third, such a strategy must match organizational resources and capabilities. It would be ineffective to design a total reward strategy which is overboard and which organizational resources cannot support. It would also be demeaning and inappropriate to have a strategy that is below what the organization can offer in terms of financial resources and capabilities. Fourth, an effective strategy is one that delivers rewards that drive specific behaviors necessary to achieve organizational objectives (Zingheim & Schuster, 2004). If for example, Avon Products, Inc. has a target of selling one million cosmetic products in one month, the reward strategy should be designed such that it motivates the salespeople to find clients. This could be through bonuses, incentives or a paid holiday trip! This communicates something to

International Management Master Essay Example | Topics and Well Written Essays - 2000 words

International Management Master - Essay Example For companies who want to survive in the longer run and on a much wider scale, it has become a necessity to send assignments abroad. However, even if the practice of initiating expatriate programs is necessary, companies usually tend to think that it is a high cost investment as they are expected to bear the cost of the pay of the employees, their housing and the other facilities given to them and their family, like education, health, safety and the daily necessary expenses. The costs generally shoot up if the country they are being sent to have a high cost and low standard of living. Expatriate assignments may indeed be very expensive but some far sighted companies who have the longer run and the larger picture in mind are ready to afford the cost, as long as they believe that the return will be profitable and will help them expand. When it comes to calculating returns, not all companies can come to a satisfactory conclusion and experience qualms about entering into expatriate assignments. Some of the reasons for this are that costs cannot be traced back easily and the returns on the investment may take years to appear which may also not be very obvious at first. For exam For example, a company may be able to report costs such as the remuneration given to the employee but can not quantify the return such as the value of the experience gained by the international managers at work, or the global exposure that the company got because of the assignment. Due to the difficulties faced in these calculations, many companies think that expatriates are very expensive and leave it at that, without bothering themselves about the future benefits they may earn over a period of time. There a number of things the human resource professionals of the company need to consider before embarking upon an expatriate assignment. These assignments need to be dealt with prudently as they incur a lot of costs for the company and the return they are expected to get may not be what the company has in mind. Thus, these assignments should be programmed along the strategic goals of a business. To minimize costs and to maximize the return, the human resource department of the company needs to decide whether the employees going abroad have the required technical skills to handle the task. Moreover, the employees being set abroad should be assigned a work that is important and will be beneficial to the business and the costs incurred by the company should not just be for a pleasure trip of the employees. When expatriate assignments are undertaken, knowledge transfer between countries begins to grow. One of the most important benefits of having international assignments is the multi-cultural knowledge and experiences an expatriate gains and the ability to survive in a challenging and a strange environment certainly assists the company in the longer run. The expatriates then become invaluable for the company as their abilities meet the requirements of international standards and their knowledge and experience enables the company to grow and maintain a healthy environment for its other employees. The human resource function of the company

Representing Gender in FIlm Essay Example | Topics and Well Written Essays - 1250 words

Representing Gender in FIlm - Essay Example These oppressed people possess normal heterosexuality; they are not artificial but express unnaturalness due to a mixture in genders. Butler argues that this unnaturalness can be changed through performativity with the help of either psychologists or close family members. Performative acts are repetitive. They show the behavior of a person. The behavior of the gender a person is comfortable with. The person may represent a different biological gender while the actions performed by that person may be different from the behavior of that gender. Performativity is mostly experienced in children who lose a parent of the opposite sex. The lose hits their mental status and they are compelled to repeat the actions of that parent and they perform the actions they used to do out of love and devotion. Performativity The movie â€Å"Boys Don’t Cry† was directed by Kimberly Peirce in 1999. The story was scripted by Judith Butler. It is based on a true story of a girl who experiences gender transformation. She wants to change her physical appearance to that of a male but cannot afford to undergo a surgery. She then changes her looks to resemble a male which attracts Lana, a girl who herself is not very feminine. Teena/Brandon is shown to be a quiet and sensitive individual with a bit of masculine characteristics. Lana falls in love with Brandon and shares her secrets related to him with her friends which proves that she is fully convinced that Brandon is a male. Lana believed Brandon to be a male and was ready to accept him with whichever gender he wanted to follow when she started to suspect him of his gender. Later on in the movie Lana’s ex boyfriend John who is a psychopath and his friend Tom, suspect Brandon of being a female and inform Lana. Lana does not respond to them and tells Brandon that she would accept him even if he was a female. Brandon and Lana were forced to accept that they were lesbians but they refused to do so. Later on Brandon was s ent to jail and her identity was revealed there. As John was jealous of Teena/Brandon, he raped her and shot her. After analyzing the film â€Å"Boys Don’t Cry† one notices the performativity expressed by characters in the movie scripted by Judith Butler. At the very beginning of the movie, Teena Brandon who is born as a female but biologically has the gender of a female, expressed her wish to undergo surgery to change her gender but could not due to lack of financial support. Teena or Brandon is seen to play the role of a transgendered person. This movie expresses performativity of gender through the character of Teena/Brandon who wants to live life as a heterosexual male and believes himself to be one. Although being a female it was hard for her to act as one. Due to difficulty in have the sources for gender transfer, she decided to dress up and act like a male. It was easy for her to express her masculine characteristics as she inherited the male gender more than th e female one. When a person has a mixed gender, the person expresses that gender which is more prominent. Therefore, even though Teena had the organs of a female, her behavior was masculine and there was no reason for her not to be a male except for her misfortune of not being able to arrange for the gender transfer operation. From the very beginning, Teena/ Brandon’s assumption of being a male represents gender to be performative while on the other hand

Childhood memories Essay Example | Topics and Well Written Essays - 750 words

Childhood memories - Essay Example The question often arose in my mind: who was holding them in the sky? At times, I used to get a simple answer that God was holding them so that we kids could watch and play with them. When I grew up I moved to a coastal city with my parents. Many small hills were lurking behind on north sides of the town. Fortunately, I got a company of Sarah, who lived in the city since her childhood, and she was well acquainted with the geography of the town. Once she took me to a nearby hill in the early morning hours to show me some rare birds. She told me that she visited this place after her school hours when she was in the 9th form. The hills were full of dense trees all around. The most fascinating thing was that variety of birds had their nests in these trees and the place was full of melodious sounds. She drew my attention to a bird called Yellow-billed Cuckoo. The bird had a typical hollow sound quite soothing to the ears. Sarah took me to a place at least 100 meters up in the hill, where I saw birds that she identified as bluebirds. Bluebirds had white stomachs, rust-colored breasts and bright blue feathers, and they were chirping all in unison. Sarah told me that their numbers were dwindling quickly due to ill doings of humans. At once, a thought came to my mind that with such beautiful species becoming extinct, humans will not be able to enjoy the beauty of nature. When I focused through my binoculars on the nest, I was amazed to see two little bluebird nestlings making noise – perhaps asking for the food from their mother. Mother Bluebird was feeding them with a great effort through her beak. It was indeed a greatest mystery – a mystery of creation in this universe, and I bowed down to Mother Nature with a feeling of awe. I have always been a moderate swimmer – moderate in the sense of not possessing any extra skills that are expected from a good swimmer. Perhaps, that is why I had a close encounter with death when I was at Fort Lauderdale Be ach on my vacation tour. Swimming in my customary style, I had gone a little far off. My friends were swimming at some distance. I was jolly making some movements in the water – perhaps attempting to do some water exercises to remain afloat effortlessly without realizing that my unique exercises would put me in great trouble soon. At some bad moment, my feet were stuck in some marshland. The more I tried to come out, the more immobile I became. I tried to scream but could not as my mouth was filled with water. I was losing my breath and power. I soon realized I was going to drown. But, as luck would have it, for a moment my head came out of water and I screamed loudly. Hearing my call, someone from nearby rushed quickly; he held my hand and pulled me out with full force. In the next moment, I was out of the marshland. The whole episode lasted only for a minute or so but the incident gave me an unforgettable near-death experience that will remain with me until the end of my li fe. Its memories still hound me. The most significant part of the episode was that I realized a true meaning of life – the life that encompasses a myriad of species on this planet. Sarah’s cousin, Sierra, was a most passionate dancer. When I saw her in one of her performances, I was amazed at the way she effortlessly performed a Swirling Sufi dance. I found her totally engrossed in the Dervish dance. Sierra told me about Nijinsky, an outstanding and the most cherished Russian dancer. When Nijinsky used to perform, one would feel as if he was out of bounds of gravitation. He would make a leap and fall as if a leaf was coming down slowly and slowly. Sierra would say, â€Å"Watching a dance is a good thing but performing it is a much deeper experience†

Development Essay Example | Topics and Well Written Essays - 1500 words

Development - Essay Example 47). Thus development in an organizational context is dependent on some key theoretical aspects like: a) Leadership The main crux of any leadership effort is to motivate people to aspire to achieve a common goal and to extend to them the skills and the attributes that could make them work collectively as a team (Rost 1993, p. 39). A leader always has the ability and the potential to gets things done by others through following the right strategy and attitude. However, such attitude ought to rely predominantly on a feeling of respect for and trust on others and must avoid as far as possible, resorting to fear and submission (Rost 1993, p. 42). Hence, respect and mutual trust are the key elements of leadership. b) Motivation It is very common to come across the reality that varied personnel constituting an organizational team tend to have diverse purposes, goals and aspirations (Mackay 2007, p. 24). Not to say that the eventual success of any project is predominantly dependant on the c ollective commitment of all the team members to the envisaged goal. This is mostly a direct function of their levels of motivation. Motivation in an organizational context is a two pronged process. ... to be bound by a common sense of purpose, thereby extending maximum cooperation to the respective group members, the organizational leadership, the diverse stakeholders associated with the organization and the organizational administration (Lantz 2007, p. 12). Teamwork is always the final outcome of good team building and effective leadership. Team building efforts comprise of varied tasks like defining goals and targets, extending and establishing leadership, management of conflicts, and motivating the respective team members (Lantz 2007). Team building also consists of processes like encouraging the interpersonal behaviour that aids effective communication and negotiating the roles ascribed to respective team members and establishing the procedures that go with them (Lantz 2007). It goes without saying that the team building efforts in an organization are certainly bolstered by the ability of a team leader to solicit the backing and support of the top management. Team building is a lso to a great extent dependant on the ability of a team leader to come out with appropriate reward systems. d) Communication Most of the experts consider communication to be the single most important factor that could make or mar the eventual success of any project (Harris 1993). The success of a project to a great extent relies on the effective communication between team members, between team members and the leadership, and between a team and the diverse stakeholders associated with a project (Harris 1993). A hassle free and open communication is the way to success and achievement. Proper communication is the one potent way to better and improve professional relationships between the varied team members. Hence, a team leader ought to learn about the varied communication aspects of the

Discovery of electrons(J,J Thomson) Essay Example | Topics and Well Written Essays - 750 words

Discovery of electrons(J,J Thomson) - Essay Example Cathode rays were an enigma during the late 1800s. Many Europeans thought that the rays emitted at the cathode in the discharge tube were an ethereal disturbance, like light. Crookes proposed in 1879, that the cathode rays were radiant matter or negatively charged particles that were attracted to the anode and repelled from the cathode (Cambridge Physics, 2015). In Germany, Hertz conducted an experiment where he observed that the rays discharged could pass through very thin gold sheets. He also conducted another experiment to find out the impact of electric fields on the rays and wrongly concluded that the rays were not deflected by the electric fields. In 1897, J.J Thomson repeated Hertz’s experiment (Cambridge Physics, 2015). The difference between J.J Thomson’s experiment and Hertz’s experiment was that J.J Thomson conducted his experiment in a vacuum tube. Hertz had too much gas in his discharge tube and the gas had become ionized by the electric field. The positive ions were attracted to the negative plate and the negative ions were attracted to the positive plate. This reduced the net charge on the plates and the strength of the field was not enough to deflect the cathode rays. J.J Thomson repeated the experiment and when he passed the cathode rays through the electric field in a vacuum, deflection occurred. The fact that the cathode rays moved towards the positively charged plate allowed him to conclude that the rays must be negatively charged. After this, J.J Thomson used two coils of wire known as the Helmholtz pair to produce a uniform magnetic field. Any beam of charged particles when passed through the magnetic field produced by the Helmholtz pair will be bent at 90 degree angle to the field into a complete circle Using this concept, J.J Thomson positioned the coils to cause a deflection in the opposite direction to that produced by the electric field. To balance the forces

Childhood memories Essay Example | Topics and Well Written Essays - 750 words

Childhood memories - Essay Example The question often arose in my mind: who was holding them in the sky? At times, I used to get a simple answer that God was holding them so that we kids could watch and play with them. When I grew up I moved to a coastal city with my parents. Many small hills were lurking behind on north sides of the town. Fortunately, I got a company of Sarah, who lived in the city since her childhood, and she was well acquainted with the geography of the town. Once she took me to a nearby hill in the early morning hours to show me some rare birds. She told me that she visited this place after her school hours when she was in the 9th form. The hills were full of dense trees all around. The most fascinating thing was that variety of birds had their nests in these trees and the place was full of melodious sounds. She drew my attention to a bird called Yellow-billed Cuckoo. The bird had a typical hollow sound quite soothing to the ears. Sarah took me to a place at least 100 meters up in the hill, where I saw birds that she identified as bluebirds. Bluebirds had white stomachs, rust-colored breasts and bright blue feathers, and they were chirping all in unison. Sarah told me that their numbers were dwindling quickly due to ill doings of humans. At once, a thought came to my mind that with such beautiful species becoming extinct, humans will not be able to enjoy the beauty of nature. When I focused through my binoculars on the nest, I was amazed to see two little bluebird nestlings making noise – perhaps asking for the food from their mother. Mother Bluebird was feeding them with a great effort through her beak. It was indeed a greatest mystery – a mystery of creation in this universe, and I bowed down to Mother Nature with a feeling of awe. I have always been a moderate swimmer – moderate in the sense of not possessing any extra skills that are expected from a good swimmer. Perhaps, that is why I had a close encounter with death when I was at Fort Lauderdale Be ach on my vacation tour. Swimming in my customary style, I had gone a little far off. My friends were swimming at some distance. I was jolly making some movements in the water – perhaps attempting to do some water exercises to remain afloat effortlessly without realizing that my unique exercises would put me in great trouble soon. At some bad moment, my feet were stuck in some marshland. The more I tried to come out, the more immobile I became. I tried to scream but could not as my mouth was filled with water. I was losing my breath and power. I soon realized I was going to drown. But, as luck would have it, for a moment my head came out of water and I screamed loudly. Hearing my call, someone from nearby rushed quickly; he held my hand and pulled me out with full force. In the next moment, I was out of the marshland. The whole episode lasted only for a minute or so but the incident gave me an unforgettable near-death experience that will remain with me until the end of my li fe. Its memories still hound me. The most significant part of the episode was that I realized a true meaning of life – the life that encompasses a myriad of species on this planet. Sarah’s cousin, Sierra, was a most passionate dancer. When I saw her in one of her performances, I was amazed at the way she effortlessly performed a Swirling Sufi dance. I found her totally engrossed in the Dervish dance. Sierra told me about Nijinsky, an outstanding and the most cherished Russian dancer. When Nijinsky used to perform, one would feel as if he was out of bounds of gravitation. He would make a leap and fall as if a leaf was coming down slowly and slowly. Sierra would say, â€Å"Watching a dance is a good thing but performing it is a much deeper experience†

Discovery of electrons(J,J Thomson) Essay Example | Topics and Well Written Essays - 750 words

Discovery of electrons(J,J Thomson) - Essay Example Cathode rays were an enigma during the late 1800s. Many Europeans thought that the rays emitted at the cathode in the discharge tube were an ethereal disturbance, like light. Crookes proposed in 1879, that the cathode rays were radiant matter or negatively charged particles that were attracted to the anode and repelled from the cathode (Cambridge Physics, 2015). In Germany, Hertz conducted an experiment where he observed that the rays discharged could pass through very thin gold sheets. He also conducted another experiment to find out the impact of electric fields on the rays and wrongly concluded that the rays were not deflected by the electric fields. In 1897, J.J Thomson repeated Hertz’s experiment (Cambridge Physics, 2015). The difference between J.J Thomson’s experiment and Hertz’s experiment was that J.J Thomson conducted his experiment in a vacuum tube. Hertz had too much gas in his discharge tube and the gas had become ionized by the electric field. The positive ions were attracted to the negative plate and the negative ions were attracted to the positive plate. This reduced the net charge on the plates and the strength of the field was not enough to deflect the cathode rays. J.J Thomson repeated the experiment and when he passed the cathode rays through the electric field in a vacuum, deflection occurred. The fact that the cathode rays moved towards the positively charged plate allowed him to conclude that the rays must be negatively charged. After this, J.J Thomson used two coils of wire known as the Helmholtz pair to produce a uniform magnetic field. Any beam of charged particles when passed through the magnetic field produced by the Helmholtz pair will be bent at 90 degree angle to the field into a complete circle Using this concept, J.J Thomson positioned the coils to cause a deflection in the opposite direction to that produced by the electric field. To balance the forces