Referral propose an e-commerce strategy and architecture Assignment

Referral propose an e-commerce strategy and architecture - Assignment Example ep up with the new lifestyle that the global community is getting acquainted to in a massive rate of change, business and commerce is finding a niche that is centrally positioned within this culture. Thanks to the information age that has caught up with the corporate world like any other sector of the society, business has gone hi-tech to capture infinite opportunities at the global platform. Every industry is at the helm of its realignment within the spirit of these new trends of embracing the internet as a flexible promotional platform that captures every corner of the world. It is on such a window of opportunity that e-commerce has established in the world of business transactions to materially change commerce from order placement, delivery, tracking and bill clearance. One of such an industry is the apparels industry which contrary to earlier opportunities can now make such presence as the automobile industry or any other industry. Contained in this discourse is the e-commerce situation at the Khanga Apparel Corporation. The elements of e-commerce have been highlighted in the case study to disclose the said opportunity presented by the information communication and technolog y platform at the highest global level. Clothing and textile business presents one of the most customer demand and preference driven markets which rely on the physical shopping than any other arrangement. The nature of customer preferences attached to the physical needs makes the industry to be seemingly rigid and inflexible on the promotional front. According to TIA (n.d., p1), there are a number of attributes that distinctively characterize the apparel industry particularly on the influence they possess over the consumer decision making regarding purchasing. According to the report, findings on the consumer research conducted by the NPD Group in 2010, consumer behaviour is highly sensitive in this industry. As an arising observation, it is expected that the choice of approaches for